Uniting the Businesses of Birmingham to End Financial Exclusion
Building a City of Savers
City of Savers is a campaign to tackle financial exclusion in the workplace, helping businesses support their employees’ financial wellbeing. Together, we can build a city where everyone has the tools to build a safety net.
Many Birmingham employees are working but still struggling to get by between paydays. The City of Savers campaign is a call to action for businesses to unite against this problem, not with handouts, but by giving their employees the tools to help themselves.
The Data
66.9%
Average Employment in Birmingham
3rd Most Deprived
Deprivation in Birmingham Against Core City National Average
ÂŁ33,952
Average Full Time Wages in Birmingham
The Problem
In-Work Financial Exclusion
Our mission starts with a stark reality
High employment doesn't always equal financial security. A map of Birmingham's constituencies reveals areas with high employment but also high deprivation. This shows that low wages can lead to a constant struggle to get by, even for people with jobs. Financial hardship affects many employees quietly. Breaking the stigma benefits both your team and your business.
The Solution
Join the City of Savers
This campaign is a partnership between Citysave and the businesses of Birmingham. Your commitment will provide a direct solution to the problem of in-work poverty.
Sign the Pledge: Make a public commitment to tackling financial exclusion in our city. It's a promise to stand with your community and invest in your employees.
Become a Payroll Partner: Put your pledge into action. Our employee benefit scheme is a simple, cost-free solution that allows your team to save and repay loans directly from their salary. This small change helps them build a vital safety net without even thinking about it.
By building a city of savers, we create a city of financially secured workers.
Join the businesses already dedicated to helping make Birmingham a city of savers
